Endorsements for The Future Begins with Z
“Over the years, Tim's thinking, writing, and speaking on the next generation has given me a broader view of these talented individuals and clear actions I can take to engage them. The Future Begins with Z is another excellent example of Tim's practical and insightful thought leadership about engaging Generation Z. I believe readers will walk away from this book with a better appreciation for the massive opportunities in store for organizations as they tap into this next generation.”
— Dave Katz • President and COO, Coca Cola Bottling Company Consolidated
“Gen Z isn’t lazy—they’re allergic to BS. If your culture’s fake, they’ll quit before your onboarding slides finish loading. This book puts the spotlight back on you, the leader. It doesn’t just explain gen Z—it equips leaders to rise with them. If you’re ready to stop managing and start mentoring, The Future Begins with Z is your playbook.”
— Sangram Vajre • WSJ best-selling author, Founder of Terminus, GTM Partners
“Every generation thinks the next one is broken, but Tim Elmore proves that what looks like dysfunction is often just evolution. His insights will save you years of frustration and unlock potential—in others and in yourself—that you didn't know existed.”
— Daniel H. Pink
“In a few years Generation Z will be leading what we are leading. Each of us have a choice: lead without them and they will change everything we build; lead with them and we both learn from each other. Tim gives us practical and insightful teaching on how to lead alongside Generation Z in The Future Begins with Z.”
— Cliff Robinson • People, Restaurant Development and Operations / COO at Chick-fil-A
“If ever there was a moment when leaders needed to understand the story and strengths of a new generation entering the workforce, it’s now. The Future Begins with Z is packed with research, relevance, and real-world insights on how to lead—and learn from—the digital generation. This isn’t just a book to read; it’s a field guide to shaping the future.”
— Les Parrott, Ph.D. • #1 New York Times bestselling author of Healthy Me Healthy Us